PermaPlate is the leader in automotive appearance protection products. We worked with them to create a series of short product videos that seamlessly support sales representatives, create awareness of the product line and a preference towards the PermaPlate brand.
We started by writing a tagline, “Protection for what moves you.” Resonant simplicity that embodies the brand’s promise with a nod to the car lover in us all.
PermaPlate Dealership Videos
We manipulated ‘time’ in order to dramatize the dangers we subject our
cars to on a daily basis. Shots play out deliberately giving the viewer a chance to take-in and relate to each example.