Unlike other markets, Education is both a social and business imperative. It’s neither institutional nor consumer, but a multifaceted mix of both. As Microsoft faced unprecedented competitive pressure in education, their ability to counter this pressure in a cohesive and unified approach became their aim for FY18 campaigns.

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360 Campaign

The Know how campaign presents a unique opportunity to integrate measurement across live events, owned channels and paid media.

 
 
 

My Roles and Responsibilities:

Content Strategy
Creative Direction
Design
Copywriting
Integration Support

CLIENT

MICROSOFT EDUCATION


AGENCY

AYZENBERG GROUP