Lexus is a brand that has always been known for its superior quality vehicles. Their reputation as a luxury car manufacturer is unquestionable. However as times change, so must their brand. We worked with Lexus to redefine their global brand. We express the spirit and DNA of the Lexus brand by conveying the ideas of Progressive Automotive Luxury, Joy and Leading Edge.

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My Roles and Responsibilities:

Creative Director
Video Director


Toyota Motor Corporation: Lexus Global Divisions


Magnetic Sky