Microsoft Education pushes the boundaries of our standard education system. Their focus on modern, digital transformative tools is changing the way we see the classroom, so we told the stories of students, teachers, parents, and friends all on this educational journey together. Our goal was to create a video where teachers were celebrated and technology was championed by showing just how a technologically integrated space could work.
Anthem Video. Social Media Posts. Paid Media Campaign
The results were impressive. The anthem video achieved the highest view count and longest view time for any education video Microsoft has ever made. Microsoft was also able to use the thoughtfully targeted :15 second vignettes in organic social media posts and a highly effective paid media campaign. These shorter videos allowed us to pull smaller narratives from the hero video, speaking to specific audiences such as parents or educational administrators.
The most viewed Education video in Microsoft history, over 1.7M views
Highest in viewing time per user for an Education video in Microsoft history
Was the closing video for the most widely viewed Microsoft event of all time
Microsoft is the world market share leader in usage, with usage jumping dramatically in 2017-18
Native Advertising - Mobile VCR of 33.09%
Desktop CTR of 4.49%, outperforming our Teads benchmarks by 2x!
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